Blooming Tasmania brings you Tasmania’s unique garden attractions.
Blooming Tasmania (BT) is a not for profit, state-wide organisation and a key player in Tasmania’s visitor market working with Tourism Tasmania and key partners across the State to promote its members and garden tourism. Tasmania is the only State in Australia to have such a body. Tasmania offers a world class horticultural and botanical experience for visitors as Tasmania’s cool temperate climate outweighs other states in terms of plant sustainability and variety, both for endemic and introduced species. The Tasmanian Visitors Survey: July 2000 – June 2014 indicated Garden tourists stay longer and spend more than in any other sector. One in five visitors to Tasmania cited “garden visits” as an important part of their experience in the State. State Garden visitation is around the 200,000 visitor mark, which is steadily growing in ratio, as Tasmanian tourism numbers increase.
Since its inception in 2004, Blooming Tasmania has produced a State brochure annually, which is distributed widely across the State, as well as nationally and internationally.
Since initiating an annual Blooming Tasmania Flower & Garden State Event in 2016, Blooming Tasmania has developed in many exciting directions and continues to investigate more ways to expand Tasmania’s share of garden tourism, recognising the potential of garden tourism as an economic driver for Tasmania.
Broadening the definition of a garden, by embracing the theme ‘Tasmania is my Garden’, the major event is the Blooming Tasmania Flower and Garden Festival held in the magnificent heritage building of the Albert Hall, set in historic Launceston City Park. The Event, held in September each year, showcases all Tasmania has to offer by providing opportunities to visit open gardens, explore the wilderness, the galleries, experience gardens under the sea and wonder at our night skies.